A few months ago, I noticed I was approaching my bandwidth limits on my hosting account. Switching hosting providers is a pain, so I decided to move some high-bandwidth graphics to Amazon S3, where the bandwidth is cheap and unlimited. All was well until I realized that Google was returning search results pointing to my bucket on s3.amazonaws.com instead of carltonbale.com. Luckily, AmazonAWS has a work-around. You can use your own domain name in an Amazon S3 bucket. Here are the instructions on how to do it, from beginning to end.
Introductory Steps for new Amazon S3 Users:
- First of all, obviously, you need your own domain name and your own Amazon S3 account
- Secondly, you need a way to create/manage Amazon S3 buckets, so you’ll need to install a client on your PC.
- I recommend using Bucket Explorer, which is a full-featured and easy-to-use client that runs on Windows and Linux; (a Mac version is in private beta and should be available Oct 2007). A free, less-featured alternative is the S3 Organizer add-on for the Mozilla Firefox web browser.
- Install your application of choice and either:
- Open Bucket Explorer -or-
- Open Firefox and go to Tools menu -> S3 organizer, and click the Manage Accounts button
- Enter your AmazonAWS Access Key and Secret Key
- These are available by going to http://aws.amazon.com, mousing-over the “Your Web Services Account” in the upper right-hand corner, and selecting “AWS Access Identifiers“
How to Alias your Subdomain to an Amazon S3 Bucket:
- Identify the exact domain name you want to forward to Amazon S3. S3 is not a web server, so I would not recommend forwarding your entire domain there, but rather a sub-domain. The sub-domain I’m going to use is the actual one I setup: s3.carltonbale.com
- Create a new “bucket” (a.k.a. folder) by clicking the “create folder/bucket” icon. Name the bucket exactly what your sub-domain name is.
- Example bucket name: s3.carltonbale.com
- Note: you must use a unique bucket name; you won’t be able to create bucket if the name is already being used by someone else.
- Now comes the tricky part: modifying your DNS server settings. The procedures on how to do this vary by host and software system, but are the general steps:
- Logon to your web host control panel and select “Manage DNS Server Settings” or similar
- Create a new CNAME entry for your domain. For my example of s3.carltonbale.com, the entry was:
- Name: s3
- Type: CNAME
- Value: s3.amazonaws.com.
- (If you are an European users, use s3-external-3.amazonaws.com. instead)
- And yes, the dot at the end of “s3.amazonaws.com.” is correct, at least for me. Look at your other entries to figure out what your should enter.
- Now comes the hardest part: waiting. It took about 2 hours for my subdomain to be recognized by AmazonAWS.
- Open the subdomain name in your browser. You should now be able to access your files through any of 3 urls:
- subdomain.domain.com (as long as the bucket name is the same as the full subdomain name, it is not necessary to specify the bucket name again at the end of the url)
- your_bucket_name.s3.amazonaws.com
- s3.amazonaws.com/your_bucket_name
Final Steps
- You’ll need to set permissions on your bucket and the files within using your favorite bucket management tool. I recommend setting the bucket permission to “full control by owner” only and setting the permissions of the files within the bucket to “full control by owner, read access for everyone”. This will prevent people from being able to browse/list the files in your bucket.
- If you don’t want Google (or Google Images) to index the files in your subdomain, create a file named robots.txt containing the following and copy it into your bucket:
User-agent: *
Disallow: /
That’s it, my start-to-finish guide on how to use your own domain name with Amazon S3. If I missed something or if something isn’t clear, let me know in the comments and I’ll fix it.

[...] http://carltonbale.com/how-to-alias-a-domain-name-or-sub-domain-to-amazon-s3 [...]
[...] to Carlton with help setting up S3 DNS: http://carltonbale.com/how-to-alias-a-domain-name-or-sub-domain-to-amazon-s3 Johan with help getting analytics logs imported: [...]
Hi,
Thanks for specifying Bucket Explorer tool in your very good article to help users of Amazon S3 a lot.
I am one of the developer team member, and we always well come the users feedback.
Bucket Explorer provides an easy and complete GUI to implement all the functionality of Amazon S3, Cloud Front,SNS and Import-Export service.
Use can perform Multipart-Upload and resume it,Multipart-Download, host your Bucket as S3 website and many more..
http://www.bucketexplorer.com/
Thank you!
Thanks dude, that’s exactly the info I was looking for!
It worked great
OK having problems getting this to work right.
Trying to get assets.everythingfurniture.com to point to my bucket “everythingfurniture” and path to buckets under that as well.
Is it possible? I did the cname thing and it keeps saying no such bucket exists. So I tried setting cname to everythingfurniture.everythingfurniture.com to point to s3.amazonaws.com since that is my bucket trying to access
still get message saying
NoSuchBucketThe specified bucket does not exist
everythingfurniture.everythingfurniture.com
DA7B459FDFDD58D1
assets.everythingfurniture.com also points to amazon and I get this message…
NoSuchBucketThe specified bucket does not exist
assets.everythingfurniture.com
Any suggestions?
@Scott
You need to find out what your full asset address is first.
Example..
everythingfurniture.s3.amazonaws.com
The bucket tool will give you the fool address, also bare in mind, the UK and US versions are different.
* Name: assets
* Type: CNAME
* Value: s3.amazonaws.com.
* (If you are an European users, use s3-external-3.amazonaws.com. instead)
Thats it!
http://assets.everythingfurniture.com/
[...] as the URL in the address bar which I found quite irritating and inconvenient. Luckily I found this very helpful blogpost, which told me exactly how to solve this problem. Just remember, to name your bucket properly. In [...]
Hi,
I’ve found that the index.html wasn’t displaying, instead XML was rendered to the screen. So I changed my CNAME mapping to this instead:
cdn CNAME cdn.mattauckland.co.uk.s3-website-eu-west-1.amazonaws.com.
This is where the subdomain and bucket is cdn.mattauckland.co.uk.
I don’t use CloudFront at the moment, as I want to skip the additional cost until I know what I’m paying each month. As you guest I’m new to S3, and this will be a trial as I’m looking to spread the load between S3 and my dedicated server.
After making the CNAME change, the index page seems to work just fine.
Thanks Matt. This is great information.
[...] read (http://carltonbale.com/how-to-alias-a-domain-name-or-sub-domain-to-amazon-s3/) that in order to do this I need to create a bucket on my amazon s3 account called [...]
Hi, got a question. Has anyone here used AWS CloudFront. I’m thinking of hooking my bucket into CloudFront, but don’t know if I need to change my DNS record to the CloudFront entry or leave it as it is.